blog
November 11, 2011
A night to remember
We’re still feeling a little carried away by our wins last night at the Clio Healthcare and Rx Club award shows, where we were honored with 2 Clios and an Rx Club Gold.
Wow!
At the Clios, we received a Bronze for our Manny Awards “Best Video of the Night,” which playfully pokes fun at the dynamic between agency account and creative teams and the pressure we all put on ourselves to be “the best.”
Our 2010 echo [...]
May 25, 2011
When it comes to award-winning creative, we’re golden
Creativity carries us: It’s our strength and resonating voice. Our teams are never satisfied with creative that just “gets the job done.” Instead, they strive to produce work that truly echoes, coming back stronger than it went out.
And what came back to us at the Art Directors Club of New Jersey (ADCNJ) awards show last Friday was nothing short of golden.
echo Holiday Card—Best in Show, Best Print, Gold AwardEvery year, we produce a special holiday [...]
April 18, 2011
echo and the lost art of listening
To experience an echo, you need to speak and listen. If you fail to listen, no echo exists.
Which is why we’re an agency of listeners.
In fact, we pride ourselves on it. Everyone here works hard to understand what each individual brand needs to solve its specific marketing challenges. We focus on solutions tailor-made for our clients.
Always ready to lend an ear.
To really listen well, we need to know the people we’re listening to.
So we typically [...]
April 7, 2011
echo walks the walk
You know the old phrase, “walk the walk, don’t just talk the talk”?
Today, we took it literally.
At lunchtime, nearly every employee in our office hit the pavement for a 2-kilometer walk in East Hanover. Collectively, we covered about 64 miles on a brisk spring afternoon.
Not bad for a half-hour’s work.
It was all part of McCann Healthcare WorldWide’s global initiative on behalf of World Health Day, which occurs every April 7 to mark the founding of [...]
March 11, 2011
iPad 2: The e-detail…reimagined
I’m slightly obsessed with iPad 2.
Even after ordering several for my team, I found myself lingering on Apple’s Web site. As I was gazing at photos of the 1.3-pound wonder, a line of copy jumped out at me:
“Once you pick up iPad 2, it’ll be hard to put down.”
That line summed it all up for me. Engagement.
With iPad 2, sales reps finally have a tool engaging enough to take the “detail” out of e-detailing. [...]
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