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To experience an echo, you need to speak and listen. If you fail to listen, no echo exists.

Which is why we’re an agency of listeners.

In fact, we pride ourselves on it. Everyone here works hard to understand what each individual brand needs to solve its specific marketing challenges. We focus on solutions tailor-made for our clients.

Always ready to lend an ear.

To really listen well, we need to know the people we’re listening to.

So we typically like to put a full team, including creatives, in front of clients. We’re not a top-down agency. Ideas come from everyone here and we want our clients to know it.

Our creative teams are always out there, listening firsthand and generating unique ideas based on a genuine understanding of the brand, the market, and the competition.

And our teams work autonomously, with guidance—not interference—from me as creative director. This gives us more efficiency, ideas flow without fear (the #1 creativity-killing emotion, IMHO), and people feel genuinely empowered.

Our creatives are among the best in the biz at understanding a brand’s needs. I truly believe that. And it’s because they’re always listening.

Listening begins at home.

Our philosophy of listening applies inside the walls of echo as well.

We’ve even organized the agency so that people from different disciplines hear one another each and every day.

For example, many agencies like to organize people by group. Creative on one floor, account on another. Senior management over here and everyone else over there.

Not at echo—we have a strict “no clumping” policy. Copywriters, account executives, and art directors are all intermingled. Even our senior management team is spread throughout the building.

Why take this approach? It keeps everyone engaged and accessible. It breaks down barriers.

What’s that racket?

If you want to hear another point of view on the subject, check this guy out.

Just don’t try to get a word in edgewise. I don’t think he’s listening.